PSB Business Stories

Task

Update stories for desktop, increase engagement and open rate.

Stories already in the web version bank, but we had mobile first view. Our research show: 70% of the audience works from desktop — users ignored vertical cards, open rate dropped to 4%. Users received banner blindness and skip current placeholder.

Context

Online banking for businesses is a unique experience. An accountant or director logs in with a specific purpose: to make a payment or download a statement. But there's a catch: 70% of our audience works from a desktop (office workers), and we designed the first versions of stories with mobile devices and "stories on the go" in mind.

Solution

Redesign the format to full screen:

Add personalized stories on special sections (payments, statements, loans);
Introduce interactivity: surveys, quizzes and quests;
Change placeholder into widgets;
Rebuild components for design system, work with developer, make UAT and check metrics;
Less stories, less contrast colors, less spam.

Figma file

Summary

Desktop First. If your users are on computers, give them a richer experience, not a copy of the mobile version.

Context is key. Stories are twice as effective when they're linked to a section and scenario.

Emotions and gamification. Work even in B2B. Businesses respond to status updates and engage in surveys and quizzes, which strengthens loyalty to the bank.

The metrics speak for themselves: