PSB Business MirPass

Task

Mir Pass provides access to airport and railway business lounges via a QR code for premium cardholders. Despite a clear value proposition, using the service requires several steps: registration, activation, and QR code generation.

Problem

Users expect a simple “show and enter” experience, but instead face a multi-step flow involving external services.

At the same time, the interface behaves like a product landing page: it explains the offering but doesn’t clearly guide users on what to do next. As a result, many users never reach actual usage.

Was this problem worth solving?

At first, it seemed possible that the issue was low demand. However, user behavior showed the opposite: the value exists, but it’s not realized due to friction in the flow. This meant the task wasn’t about improving UI, but about simplifying the path to usage.

Process

I started by mapping the full user journey and identified that the product is essentially a sequence of steps that are not explicitly communicated.

I then reframed the screen as a guided flow instead of a product description. The experience was structured into clear steps: get the card → activate → get a QR code → enter the lounge.

After that, I simplified the copy and reinforced the “next step” logic, so the interface continuously answers the question: “what should I do next?”

Results

The product became easier to understand because users no longer need to figure it out — they just follow the flow. The key shift was moving from an informational screen to an action-oriented experience.